KitKat has partnered with POP MART's popular DIMOO character to bring a new kind of break to Singapore. This collaboration features a limited-edition blind box collection designed to add a little calm to the city's busy energy.
In a culture where even rest can feel rushed, the campaign invites people to slow down and enjoy a more meaningful moment. The collection includes DIMOO-themed items such as keychain pouches and tote bags, bundled with fan-favorite KitKat products like 2-Finger Sharebags, KitKat Chunky White, and KitKat Chunky MILO.
The campaign draws inspiration from the common Singaporean feeling of being in "kan cheong" mode, which describes a constant sense of urgency. KitKat’s familiar "Have a break" slogan is paired with DIMOO’s peaceful vibe to offer a lighthearted reminder to take things a little easier.
“As part of our mission to encourage better breaks, we’re thrilled to work with POP MART DIMOO on this limited-edition launch,” said Jocelyn Ho, Business Manager for Foods and Confectionery at Nestlé Singapore. “Even when life gets hectic, we all deserve a moment to recharge.”
This collaboration brings a bit of whimsy and warmth to every KitKat break, one surprise box at a time.
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