Hirono Ono's Fourth Clothing Collection Drops May 16

If you’re lucky enough to be in China, get ready to ride the tide of style and spirit—Hirono Ono’s highly anticipated Fourth Clothing Collection from the Living Wild Series is set to drop on May 16th, 2025. Known for blurring the lines between nature, minimalism, and expressive fashion, Ono’s latest release draws deep inspiration from the raw edges of the seaside—an ode to freedom, nature, and a life lived close to the tides.

The Fourth Clothing Collection doesn’t just offer fashion—it offers a lifestyle philosophy. Every piece reflects the unfiltered textures of the coast: breezy silhouettes, washed-out palettes reminiscent of salt-stained driftwood, and detailing that mimics the natural erosion of rock and shell. This isn’t about loud statements—it's about quiet strength and emotional resonance with the sea.

Ono, a designer celebrated for their immersive storytelling and spiritual aesthetics, invites wearers to embody the liberation of open shores. The collection features lightweight outerwear, flowing fabrics, and coastal-toned layering pieces that move with the body like waves against the sand. There’s a sense of nomadic elegance—one that feels right at home against the misty cliffs of China’s untamed beaches.

While global fans will be watching closely, the collection is currently available exclusively in China, making this launch even more special for those onshore. If you're there, you're not just buying clothing—you're stepping into a moment of wild living that reflects Hirono Ono’s deep connection to earth, water, and soul.

Mark your calendars for May 16, and prepare to explore a collection that captures the poetry of the coast with every stitch. Hirono Ono continues to redefine modern fashion by leading us back to what it means to live free—and to live wild.