Founded by Wang Ning in 2010, Pop Mart quickly blew up, with 288 stores and 1,800 vending machines across China. What do the sell? Well, designer toys!
Pop Mart, the Chinese toy brand that made "designer" toys a must-have for trendy collectors, is listed on the Hong Kong Stock Exchange. Famous for its blind box format, where you never know what you're getting, it's been credited with making toy collecting a cool hobby for young, stylish shoppers in China. Half of its sales come from physical stores, while the other half happens online, and they even have a social media and toy-trading app to keep fans engaged. The toys are so popular that venture capital firms are investing in their resale market.
Not slowing down, Pop Mart decided to go global, planning to open 40-50 new stores in 2022 across the U.S., Australia, South Korea, and more. While some analysts doubt it'll catch on in the West, Pop Mart is confident it’s just getting started.
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